Mustang roadshow 2021
In 2021, we launched an ambitious and exciting initiative to bring the Mustang driving experience directly to our customers in cities across the country. The goal was to let users feel the thrill of driving these iconic cars, sharing the Mustang experience with as many people as possible.
To elevate the event, we designed a special line of merchandise that captured the spirit of the Mustang. Inspired by the bold and rebellious aesthetic of classic hard rock band posters, we stylized our event branding to reflect the Mustang’s star power. Just as rock bands tour the world to connect with their fans, our Mustangs were treated as the rock stars of the automotive world, touring cities and making a statement wherever they went.